For over forty years, Ümit has kept the flame of celluloid alive in a small East London shop stacked floor to ceiling with reels, posters, and stories. He is 65, a proud Cypriot Cockney, a projectionist, and one of the last guardians of analogue film in the UK. To step inside his shop is to step into another time. Now that space is under threat. Rising costs and relentless development are closing in. What once felt eternal now feels fragile. So we decided to do something bold, hopeful, and cinematic. This is The Last Picture Shop. A funny, tender, and unpredictable journey about friendship, obsession, and what we choose to fight for. At its heart lies a simple question. How far would you go to save the thing you love?